Chaos. Chaos is the constant thing in the world, one part or the other always remains in chaos. In digital marketing, there is a big change happening which is sending the entire digital advertising industry into chaos. That is the iOS privacy policy changes and it’s ripple effects on campaigns performance. If you are able to relate to this chaos, …
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Just getting a new order on your eCommerce website does not equate to a successful sale. The product ordered needs to go through quality checks, packaged properly, shipped to the right address, and most importantly — the customer should like it. The big problem with selling products online is that the customer doesn’t get to see in real-life or inspect …
If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have already seen the FBCLID parameter in your analytics reports. While the FBCLID helps Facebook track user behavior on your website, it serves no purpose to you, except for making your Google Analytics reports more confusing. FBCLID makes it seem like your website …
Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of advertising on Facebook, Instagram, and its entire Audience Network. With the introduction of the iOS 14 update, privacy and data usage take the center stage in Apple devices. The new update will make it difficult for apps to collect user data …
Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which is why many businesses focus on improving customer loyalty and increasing their average customer lifetime value (CLTV). CLTV tells you how well your business is connecting with your target customers, how much your customers like your services and products, what you are …
Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need to fully understand what your data is trying to tell you to create powerful stories that can engage your customers. But how do you successfully analyze data and drive insights when all of your data is siloed across different platforms and channels? …
Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to provide deeper and accurate insights into customer behavior. The new Google Analytics update, announced recently, is a rebranding of the App + Web property and is a clear sign that it aims to go beyond Universal Analytics. The most recent update on …
For digital marketers monitoring the latest Facebook update to remain current with the developments from the popular SM platform, here is the big announcement. What’s the update Facebook will roll out a new ad limit enforcement starting February 2021 through summer 2021. The aim is to limit the number of ads that a marketer can run on an FB page. …
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular website analytics tool mainly because it’s free, easily embeds in every website with a simple tracking code, integrates with AdWords, and most importantly, it is backed by a company that can make or break businesses online. But just because Google …
Whether you are a marketer managing an in-house marketing team or an agency of your own, you probably already know that running campaigns across different platforms and aggregating all of that data together can be an ultimate nightmare. When your marketing data is siloed across numerous platforms, it becomes impossible to attribute sales to a specific marketing campaign. Also, you …