Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which is why many businesses focus on improving customer loyalty and increasing their average customer lifetime value (CLTV). CLTV tells you how well your business is connecting with your target customers, how much your customers like your services and products, what you are …
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Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need to fully understand what your data is trying to tell you to create powerful stories that can engage your customers. But how do you successfully analyze data and drive insights when all of your data is siloed across different platforms and channels? …
Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to provide deeper and accurate insights into customer behavior. The new Google Analytics update, announced recently, is a rebranding of the App + Web property and is a clear sign that it aims to go beyond Universal Analytics. The most recent update on …
For digital marketers monitoring the latest Facebook update to remain current with the developments from the popular SM platform, here is the big announcement. What’s the update Facebook will roll out a new ad limit enforcement starting February 2021 through summer 2021. The aim is to limit the number of ads that a marketer can run on an FB page. …
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular website analytics tool mainly because it’s free, easily embeds in every website with a simple tracking code, integrates with AdWords, and most importantly, it is backed by a company that can make or break businesses online. But just because Google …
Whether you are a marketer managing an in-house marketing team or an agency of your own, you probably already know that running campaigns across different platforms and aggregating all of that data together can be an ultimate nightmare. When your marketing data is siloed across numerous platforms, it becomes impossible to attribute sales to a specific marketing campaign. Also, you …
While Google Analytics has an in-built integration with Google Adwords, it doesn’t integrate automatically with other ad networks like Facebook, Bing, and Affiliate marketing programs. That means, if you want to measure your campaign performance against the total campaign spend, you need to manually import cost data into Google Analytics from other ad networks to get access to a more …
In order to get a truly unified view of your company’s marketing and sales performance, you need to close the loop with the virtual website and customer data, and that starts by integrating your CRM (Customer Relationship Management) platform with Google Analytics. While Google Analytics gathers data on general customer behavior and how they interact with your website, CRM can …
Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you direct access to aggregated data. While Google Analytics can generate reports about the total number of visitors on a particular day and filter them out by session duration, source, device, and more, it’s not possible to get underlying user-level data about every …
Here’s the thing — marketers need accurate insights to build targeted campaigns and hit the right mark. They need in-depth details about the impact their marketing campaigns are making to know exactly where the budgets should be allocated in order to drive the best results. But if you are already using over half a dozen marketing tools and technologies with …