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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
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Posted by Piyush Gupta October 24, 2025
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Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
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Posted by Piyush Gupta October 24, 2025
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Posted inAd Platform Digital Marketing

Understanding Meta’s Andromeda

Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right…
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Posted by Piyush Gupta October 24, 2025
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What is App Tracking Transparency

Apple’s App Tracking Transparency (ATT) is a privacy feature that puts you in charge of who can follow…
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Posted by Sonali Arya October 22, 2025
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How AI Is Transforming Omnichannel Support

Imagine this: a customer starts a conversation with a chatbot on your website about a faulty product. The…
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Posted by Sonali Arya October 22, 2025
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Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
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Posted by Himanshu Rahi October 17, 2025
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How to Connect Website Chats to Campaigns, Ad Sets, and Ads

In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether…
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Posted by Piyush Gupta October 16, 2025
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Posted inAd Platform Attribution Models Marketing

Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
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Posted by Sonali Arya October 16, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multitouch Attribution in Customer Purchase journey 

Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for…
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Posted by Himanshu Rahi October 14, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAd Platform Others

How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to…
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Posted by Piyush Gupta October 10, 2025
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Posted inAd Platform Others

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One…
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Posted by Piyush Gupta October 9, 2025
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Posted inMarketing

Omnichannel Marketing vs Multichannel Marketing

In today’s digital-first world, customers don’t engage with brands through a single platform. They browse products on Instagram,…
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Posted by Himanshu Rahi October 8, 2025

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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