Trusted by brands with most complex marketing funnel and diverse martech
Why Fraud Detection Matters
Fraud doesn't just waste budget - it breaks your signal:
Fake installs that never engage
Bot traffic inflating conversion rates
Partners that look strong on CPI but deliver zero retention
Attribution that makes bad channels look good
If the data isn't real, every optimization is compromised.
What the Fraud Detection
Agent Actually Does
Real-Time & Post-Attribution Detection
Automatically identify and block fraudulent clicks, installs,
and in-app events - both before attribution and after
installs occur.
Stop waste before it scales
Uncover fraud that slips through attribution
Use clean data to guide future budget decisions
Continuously analyze behavioral signals to detect bots, fake installs, click farms, and manipulation patterns — even as tactics evolve.
You control what gets flagged and blocked.
Create rules by: Channel, Partner, Campaign, Geo, Device type
No black-box scoring. Full transparency.
Get notified when something looks off:
- Sudden spikes in clicks without installs
- Abnormal conversion timing
- Unusual behavior by partner or campaign
Catch problems early — before spend runs away.
Actionable
Campaign Insights
Dashboards designed for daily decision-making:
% of installs blocked by source
Fraud trends over time
Valid installs
Partner quality comparisons
Everything you need to pause, fix, or scale.
What You Get with EasyInsights
Want to free up more time to dive deeper into data by using our custom services?
Cut Wasted Spend
Stop paying for fake conversions.
Optimize with Clean Data
When fraud is removed, CAC, ROAS, and retention finally make sense.
Expose Hidden Issues
Post-attribution analysis reveals which sources quietly hurt performance.
Fast Time to Value
Quick setup. Insights in days, not months.
Fraud isn't a security
problem - it's a
performance problem:
It distorts CAC and ROAS
It ruins experiments
It rewards the wrong channels
EasyInsights turns fraud into something you can see, measure, and act on.
Explore more agents tailored to your business needs.
FREQUENTLY ASKED QUESTIONS
FAQs
The Fraud Detection Agent is an AI-powered solution that helps you detect, analyze, and eliminate fraudulent traffic and conversions across your marketing campaigns. It ensures that your performance metrics reflect real user behavior, so your growth decisions are based on clean, actionable data, not guesses.
Fraud doesn't just waste budget—it breaks your signal:
- Fake installs that never engage
- Bot traffic inflating conversion rates
- Partners that appear strong on CPI but deliver zero retention
- Attribution that makes poor-performing channels look good
If your data isn't accurate, every optimization is compromised. EasyInsights.ai ensures your marketing decisions are based on reality, not noise.
The agent works both in real-time and post-attribution to:
- Automatically identify and block fraudulent clicks, installs, and in-app events
- Stop waste before it scales
- Uncover fraud that slips through traditional attribution
- Provide clean data for smarter budget allocation
It combines AI and customizable rules to identify abnormal activity:
- AI-Powered Detection: Continuously analyzes behavioral patterns to catch bots, fake installs, click farms, and other manipulations—even as tactics evolve.
- Customizable Rules: Flag or block fraud by channel, partner, campaign, geo, or device type. Full transparency—no black-box scoring.
Anomaly Alerts: Receive real-time notifications for suspicious activity, such as:
- Sudden spikes in clicks without installs
- Abnormal conversion timing
- Unusual partner or campaign behavior
With EasyInsights.ai, you can:
- Cut wasted spend: Stop paying for fake conversions
- Optimize with clean data: Get accurate CAC, ROAS, and retention metrics
- Expose hidden issues: Post-attribution analysis reveals which sources quietly hurt performance
- Get fast results: Quick setup and insights in days, not months
No. Fraud is a performance problem:
- It distorts CAC and ROAS
- It ruins experiments
- It rewards the wrong channels
EasyInsights makes fraud visible, measurable, and actionable, helping you make real growth decisions.
